The importance of the website for your business
Updated: Mar 23, 2020
In 2019 and You don't have a website for your business It's one of the main reasons to lose your clients, so we will show you 7 reasons for having a website for your business.
1. YOUR BUSINESS WILL GAIN CREDIBILITY:
More people are searching online for things they want for solutions to their problems to compare prices or just to get some information about a store, restaurant or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do.
2. A WEBSITE IS ALWAYS ACCESSIBLE:
website is open 24 hours a day, 365 days a year, You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed. Not only that, with so many interactive features and add-ons available, visitors to your website can contact you, sign up for your courses, schedule appointments and even purchase directly through your website even when you’re away from your desk or after closing. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
3. CUSTOMERS CAN BE KEPT INFORMED:
In its most basic form, think of a website as being an online brochure or catalog that can be updated at any time.
It is much easier and quicker to update information about your products and services on your website than it is in a print brochure or catalog. A website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special promotions.
You can also provide added value by posting tips, resources, and other information through a blog on your website.
4. A WEBSITE ENABLES YOU TO TARGET A WIDER AUDIENCE:
Websites are accessible from anywhere in the world provided there is an internet connection.
Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website. Whether you offer products or services, or you’re business or consumer based, your website provides you with an alternative location to sell.
As a retailer, an eCommerce website is a great place to sell your products to a wider market.
Think of all the people who can’t get to your bricks and mortar store that you could sell your products to.
5. Get Email:
With your web site, you will also get email addresses for your business.
On your site will be a link where people will be able to email you for additional information.
This is a fast and effective form of communication that enables you to communicate very efficiently with potential customers.
Time is money in a small business with the email, you’ll be saving both.
6. Get Referrals
Referrals are one of the best ways for small businesses to get new clients. On your web site, you can add a “refer a friend” link where your current clients (or just visitors) can send your link to a friend who may be interested in your services. This will increase your number of referrals and make it easy for people to refer business to you. 7. Support Your Current Ad Campaign:
Include your web address in your current ad campaign and people will turn to your site for more information. Gathering more information is often the first response to a well-run ad campaign. With your site address listed in your ad, you will have people coming to you to get that information and your services.
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